MEDIUM-TERM SUSTAINABILITY TRUMPS SHORT-TERM WINS

Too often, entrepreneurial programmes are designed to produce quick wins that ultimately result in no medium-term sustainability. As an example, a programme might be designed to produce turnover growth or increase the number of jobs. Entrepreneurs are then encouraged to increase turnover, often at the cost of profitability, and to employ people too early in the business-growth cycle. The short-term result is that reporting will show growth, but the medium-term result is that the business closes down and all those employed become unemployed. In addition, the entrepreneur loses confidence to try again, and the net result for the local economic ecosystem is negative. All Raizcorp programmes are designed with sustainability in mind.