Uplift your economy
Through our SEED division, Raizcorp drives entrepreneurship and local economic development on a country, city or community level by working with:
- Development finance institutions (DFIs) to assist in executing and implementing general entrepreneurial programmes, or programmes aimed at youth, females or rural contexts
- Multinational corporates to ensure that CSI strategies are aligned with company strategies
- Mines to execute entrepreneurial and supplier development programmes for surrounding communities in accordance with CSI, licence requirements, etc.
- Governments to design and implement national incubation and acceleration programmes
We also conduct feasibility studies and have the ability to work with local partners. Our SEED programmes take into account the general complexities of doing business in the developing world, and are adaptable to specific challenges at a local level. Our programmes empower and educate local entrepreneurs and potential entrepreneurs to generate the employment their communities need, and to link local industries to national and international markets.
SEED programmes produce results because delivery is based on detailed, on-site contextual analyses combined with Raizcorp’s highly successful and adaptable enterprise and supplier development approaches and methodologies.
Raizcorp has developed a uniquely effective model of business incubation which we call Prosperation. Prosperation relies on four approaches to entrepreneurial development and business support which underpin all our offerings.
Click to read more about our approach
The ultimate aim of all Raizcorp programmes is to move entrepreneurs to the next level in their entrepreneurial journeys (see our Enterprise Development Continuum below). Every programme is designed to reduce the level of dependence on the programme over time, thus creating a truly empowered entrepreneur. As an example, Raizcorp uses guiding instead of mentoring as an engagement methodology. While mentoring makes use of telling and doing, guiding assists the entrepreneur to identify options and their consequences. Entrepreneurs choose their direction and implement it themselves.
In a world where quantity is often valued more than quality, Raizcorp remains resolute that the selection of a smaller number of top-quality entrepreneurs will have a better overall result in terms of local impact. For this reason, we have developed stringent selection processes for all of our programmes to ensure the selection of the most appropriate candidates.
All Raizcorp programmes are designed to move the beneficiaries to the next level in their entrepreneurial journey (see the Raizcorp Enterprise Development Continuum below). Every Raizcorp programme is designed to reduce the level of dependence on the programme over time, thus creating a truly empowered entrepreneur. As an example, Raizcorp uses guiding instead of mentoring as an engagement methodology: while mentoring makes use of telling and doing, guiding assists the entrepreneur to identify options and their consequences, and the entrepreneur then chooses the direction and implements it themselves.
All too often, entrepreneurial programmes are designed to produce quick wins that ultimately result in a lack of medium-term sustainability. As an example, a programme may be designed to produce turnover growth or increase the number of jobs. Entrepreneurs are encouraged to increase turnover (often at the cost of profitability) and to employ people too early in the business growth cycle. The short-term result is that reporting will show growth, but the medium-term result is the closure of the business and the loss of jobs. Additionally, the entrepreneurs loses the confidence to try again. The net result for the local economic ecosystem is negative. For this reason, all Raizcorp programmes are designed with sustainability in mind.
Contexts in which we operate
Raizcorp’s programmes are offered in three different socio-economic environments.
The urban context usually comprises high levels of economic activity, high levels of available skills and a complex supporting entrepreneurial ecosystem. As such, the Raizcorp models generally used in the urban context are Prosperators, Technibators and schools.
These are usually smaller towns with low yet significant economic activity, a lower abundance of skills and a rudimentary entrepreneurial support ecosystem. Raizcorp generally makes use of its Prosperator, Beacon and school models in this type of context.
The rule of thumb is more rural areas have lower levels of economic activity, skills are scarce and there is a very limited entrepreneurial support ecosystem. Raizcorp offers the Beacon and Distance models in these areas.