Pitching is a serious business, and you definitely want to put your best foot forward. But it’s important to remember to be a human – smile, make an appropriate joke, show how approachable you are. If you are enjoying yourself, your investor will too. It’s not all fun and games though. Listen to Allon in episode 32 of The Successful Pitch to learn how to balance the serious side of pitching with a warm, engaging nature.