When you’re delivering an investor pitch, it’s vital to show your potential investors that you are aware of who your indirect competitors are. These are businesses who may entice your target audience to spend their hard-earned money elsewhere, even if it’s on a different product or service. Knowing your indirect competitors can help you strategise and stay ahead. In episode 46 of The Successful Pitch series, Allon Raiz offers some insights on dealing with this often-neglected aspect of running a business.