In business, every time you win over a new client, you are displacing a competitor. You have created an “enemy” simply because you have competed. This may seem fairly obvious but, in his more than two decades of working with entrepreneurs, Allon Raiz has encountered a large percentage of business owners who are afraid to compete. So, what is his advice around developing a competitive mindset? Listen to episode 11 of the 20 Lessons Over 20 Years podcast series to find out.