Why do smart entrepreneurs keep making the same mistakes? Often, it’s not a lack of skill, funding or opportunity – it’s a pattern of behaviour they don’t even realise they have.

In this series, we explore 10 entrepreneurial archetypes that quietly sabotage growth, distort decision-making and keep business owners stuck. From underdog mentalities and endless research to chasing big deals and avoiding focus, each archetype reveals a hidden trap that may be standing between you and the business you want to build.

The good news? Once you can identify the behaviour, you can change it.