An investor wants to know that he or she is investing in something worthwhile that is actually solving a problem. Demonstrate this by using storytelling in your pitch to express the problem statement. Use a real-life client example and sprinkle in the size of the market that would be willing to pay to solve this problem – but don’t overstate the problem or the market size. Join Allon Raiz in episode 24 of The Successful Pitch to learn more.